The new action-sports league being launched by Shaun White will air on NBC beginning next year.
White announced earlier this year that he was putting together The Snow League, a four-stop circuit that will feature halfpipe snowboarding and freeskiing. On Tuesday, the league and NBC revealed that the first event is set for March 7-8 in Aspen, with the rest of the schedule still to be announced.
White plans on getting 20 men and 16 women in each contest for a prize pool of more than $1.5 million over the first season. A list of athletes who have committed to the league is expected later this year.
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The debut in Aspen will come 11 months before the start of the Winter Olympics in Italy, also set to be carried by NBC.
White, a three-time Olympic gold medalist who retired after the 2022 Games in Beijing, said a key reason for starting the league was to bring together the world's top action-sports stars, who often divide time between a number of circuits, including the Dew Tour and stops on the Grand Prix and X Games tours.
“In the end, we really want to be that premier thing, where it’s amazing to go to the Olympics and win a medal, but this is like winning Wimbledon or the NBA finals. It’s almost more prestigious,” White said in an interview earlier this year.
