NFL September 4, 2024 4:28 pm Why the Dallas Cowboys are the most valuable franchise in the NFL Michael Ozanian, senior sports reporter for CNBC, explains why the Dallas Cowboys are the most valuable franchise in the NFL. Wake Up to Something Good 0:49 5 things to know about Tyrone Tracy Jr. 2:15 Cowboys renewing rivalry with Steelers on NBC'S Sunday Night Football 2:10 Stats and scores from Week 5 of the 2024 NFL season 1:19 Stats from the Falcons' overtime win against the Bucs on Thursday night 1:00 Cowboys and Steelers to meet in first-ever Sunday Night Football matchup