NFL

Full 2023 NFL franchise values: Which team is worth the most?

The Cowboys, Patriots and Rams are among the most valuable NFL teams

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Here is the 2023 strength of schedule based on 2022 opposing team records for all 32 NFL teams.

The NFL is a business, and business is booming.

Still, not every team brings in the same kind of money or is worth the same kind of money.

Several recent sales have raised the bar for how much a franchise costs. The Buffalo Bills (2014), Carolina Panthers (2018) and Denver Broncos (2022) each set then-record prices when new owners took over. That trend continued in 2023 with the Washington Commanders, as a group led by Josh Harris took the reins from Dan Snyder. The $6.05 billion sale is the richest in North American sports history, but it was not enough to make Washington the most valuable franchise in the NFL.

Forbes unveiled its NFL franchise valuations ahead of the 2023 season. Here’s a look at where each team ranks.

Which NFL team is the most valuable?

The Dallas Cowboys are listed as the most valuable NFL franchise for the 15th straight season.

Forbes lists the Cowboys’ value at $9 billion, a full $1 billion up from the 2022 valuation and $2 billion more than any other NFL franchise.

The New England Patriots ($7 billion), Los Angeles Rams ($6.9 billion), New York Giants ($6.8 billion) and Chicago Bears ($6.3 billion) round out the top five and are in the same respective spots they held in Forbes’ 2022 valuation.

Which NFL team is the least valuable?

While the Cowboys have been at the top for over a decade, the Cincinnati Bengals are at the opposite end of the scale.

With a Super Bowl berth in 2021 and an AFC Championship Game appearance in 2022, the Bengals’ future is bright even though the team is valued at a league-lowest $3.5 billion. They have an electric young QB-WR duo with Joe Burrow and Ja’Marr Chase, and the franchise’s value should only increase if it stays a perennial contender.

The other teams at the bottom of the list include the Detroit Lions ($3.6 billion), Buffalo Bills ($3.7 billion), Arizona Cardinals ($3.8 billion) and Jacksonville Jaguars ($4 billion).

Full NFL franchise values for 2023

After giving you a taste of the most and least valuable teams, here’s a look at the full ranking from first through 32nd:

  1. Dallas Cowboys, $9 billion
  2. New England Patriots, $7 billion
  3. Los Angeles Rams, $6.9 billion
  4. New York Giants, $6.8 billion
  5. Chicago Bears, $6.3 billion
  6. Las Vegas Raiders, $6.2 billion
  7. New York Jets, $6.1 billion
  8. Washington Commanders, $6.05 billion
  9. San Francisco 49ers, $6 billion
  10. Philadelphia Eagles, $5.8 billion
  11. Miami Dolphins, $5.7 billion
  12. Houston Texans, $5.5 billion
  13. Denver Broncos, $5.1 billion
  14. Seattle Seahawks, $5 billion
  15. Atlanta Falcons, $4.7 billion
  16. Minnesota Vikings, $4.65 billion
  17. Baltimore Ravens, $4.63 billion
  18. Pittsburgh Steelers, $4.63 billion
  19. Cleveland Browns, $4.62 billion
  20. Green Bay Packers, $4.6 billion
  21. Tennessee Titans, $4.4 billion
  22. Indianapolis Colts, $4.35 billion
  23. Kansas City Chiefs, $4.3 billion
  24. Tampa Bay Buccaneers, $4.2 billion
  25. Los Angeles Chargers, $4.15 billion
  26. Carolina Panthers, $4.1 billion
  27. New Orleans Saints, $4.08 billion
  28. Jacksonville Jaguars, $4 billion
  29. Arizona Cardinals, $3.8 billion
  30. Buffalo Bills, $3.7 billion
  31. Detroit Lions, $3.6 billion
  32. Cincinnati Bengals, $3.5 billion
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