Israel's information missteps spark credibility concerns

Alongside its fight with Hamas, Israel is fighting another battle: to convince the world, and chiefly the United States, that this is a just war.

Israel’s public-relations machine has gone into overdrive in recent weeks to make the case that its pummeling of Gaza has been necessary and conducted in a way meant to minimize civilian deaths. It has allowed journalists, including those from NBC News, to embed with its soldiers in Gaza, maintained a steady drumbeat of social media posts, and made Israeli representatives available for TV appearances.

But in its recent outreach to global allies, Israel has released several pieces of inaccurate or disputed information including claiming that an Arabic calendar was a shift schedule for Hamas kidnappers, and using curtains as evidence that hostage videos had been filmed in a hospital.

The widespread reaction calling out these questionable pieces of evidence has weakened Israel’s credibility, according to some experts, and could lead to a boy-who-cried-wolf situation unless concrete evidence for a Hamas headquarters is found beneath Gaza’s Al-Shifa hospital, one of Israel’s key contentions at this stage of the war.

“The irony is they might find something and nobody is going to believe them,” said H.A. Hellyer, a senior associate fellow at the Carnegie Endowment for International Peace, a Washington, D.C., think tank. “At this point their credibility is shot.”

Read the full story on NBCNews.com here.