Whataburger Launches App, Customer Rewards Program

Everyone could use a little more Whataburger in their lives, and the Texas-based burger chain now has an app for that.

Whataburger launched its free mobile app Tuesday afternoon, and its main selling point is customer rewards. For every five Whataburger visits, app users will receive one free reward from the following list:

• Honey Butter Chicken Biscuit
• Taquito with Cheese
• Medium french fries
• Cinnamon roll
• 16-ounce shake

“The Whataburger app allows us to show some love to our loyal fans with our new rewards program, and we think our customers will especially crave the chance to earn free food,” SVP of Restaurants Rob Rodriguez said.

The app also offers a mobile payment system that connects to a debit or credit card, PayPal, Apple Pay or Whataburger gift card.

“Today’s digital world is all about efficiency and easy connectivity," Rodriguez said. "Our mobile app is designed to make life a little more convenient for our customers."

The app also features access to Whataburger’s full menu, nutrition and allergen information and a restaurant locator.

Mobile ordering through the app is expected to be available in late 2017.

Whataburger App: iPhone | Android

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