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Stellantis further delays electric Ram pickup to prioritize plug-in ‘EREV' model

2025 Ram 1500 Ramcharger Tungsten
Ram

2025 Ram 1500 Ramcharger Tungsten

  • Stellantis said Wednesday it will further delay an all-electric Ram pickup from next year until 2026.
  • The decision to delay the full battery-electric model, which had already been postponed from this year, will assist in prioritizing an electric range-extended version of the truck called the Ramcharger.
  • Ramcharger will be open for customer orders in the first half of 2025 followed by the Ram 1500 REV launch in 2026, Stellantis said.

DETROIT — Stellantis said Wednesday it will further delay an all-electric Ram pickup from 2025 until 2026, as the automaker confronts slower-than-expected adoption of EVs and competitors struggle to make profits on electric trucks.

The decision to delay the full battery-electric model, which had already been postponed from this year, will help in prioritizing an electric range-extended version of the truck called the Ramcharger that features a gas engine combined with EV technologies, the company said.

"The decision to launch Ramcharger first was driven by overwhelming consumer interest, maintaining a competitive advantage in the technology and slowing industry demand for half-ton BEV pickups," Ram said in a release.

Ramcharger will be open for customer orders in the first half of 2025, followed by the Ram 1500 REV launch in 2026, Stellantis said.

The change in priorities is the first major announced shift since Ram CEO Tim Kuniskis returned earlier this month, following a management shake-up that included Stellantis CEO Carlos Tavares leaving the company.

Kuniskis had retired from Stellantis in May before coming back to the automaker. He said earlier this month to expect changes for the embattled brand, which reported a 24% sales decline through the third quarter of this year.

Tim Kuniskis, CEO of Dodge Brand, Stellantis, introduces the Dodge Charger Daytona SRT Concept all-electric muscle car at its world reveal during Dodge's Speed Week at M1 Concourse on August 17, 2022 in Pontiac, Michigan.
Bill Pugliano | Getty Images
Tim Kuniskis, CEO of Dodge Brand, Stellantis, introduces the Dodge Charger Daytona SRT Concept all-electric muscle car at its world reveal during Dodge's Speed Week at M1 Concourse on August 17, 2022 in Pontiac, Michigan.

"I did not get off the bench to not come here and call some audibles, so stay tuned. More coming," he said during a brief media appearance a day after returning to the company.

Kuniskis attributed current problems with the brand's sales to a slower-than-expected rollout of its redesigned Ram 1500 model as well as delays to its upcoming heavy-duty trucks.

"It's getting better every day, but we got a lot of work to do," said Kuniskis, who referred to the Ramcharger pickup as the brand's "Goldilocks truck" — equating to the right mix of power, range and capabilities.  

The Ramcharger is known as an "extended-range electric vehicle," or EREV. It can operate as a zero-emissions EV until its battery dies and an electric onboard generator — powered by a 27-gallon, 3.6-liter V6 engine — kicks on to power the vehicle.

Stellantis estimates the range of the Ramcharger to be up to 690 miles, including up to 145 miles powered by a 92 kilowatt-hour battery when fully charged without the extended-range power from the gas engine and 130 kilowatt electric generator.

Copyright CNBC
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