- Both General Motors and Ford Motor on Friday reported their best annual U.S. new vehicle sales since 2019.
- GM reported 2024 sales of more than 2.7 million vehicles, up 4.3% from a year earlier.
- Ford reported 2024 sales of 2.08 million vehicles, up from just under 2 million in 2023.
DETROIT – Sales of new vehicles in the U.S. continued to rise last year, rebounding from historical lows caused by the coronavirus pandemic and supply chain shortages during the past four years.
American legacy automakers General Motors and Ford Motor on Friday both reported their best annual U.S. new vehicle sales since 2019, led by growth of electrified vehicles such as all-electric and hybrid models.
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Those results are in line with industrywide expectations for automakers. Market research firms expected U.S. automakers to report total sales of nearly 16 million vehicles in 2024, which would mark the industry's best year since selling roughly 17 million units in 2019.
"We got to just under 16 million units, it looks like, for 2024, with strengthening in the last quarter," said Stephanie Brinley, associate director of AutoIntelligence at S&P Global Mobility. "Given some of the affordability and inflationary headwinds, it's probably a decent year ... It's moving in the direction we need to move."
Auto sales in 2025 are expected to continue to grow but still come in shy of 2019 volumes. S&P Global Mobility and Edmunds expect sales of roughly 16.2 million vehicles this year.
Money Report
Several other automakers on Friday such as Toyota Motor, Hyundai Motor and Honda Motor reported single-digit annual sales increases, also largely in line with industry expectations.
GM remained the country's top-selling automaker, followed by Toyota and then Ford. Hyundai, including its sibling Kia, ranked fourth, followed by Honda and then Chrysler parent Stellantis, which has experienced significant sales declines in recent years.
Stellantis, formerly Fiat Chrysler, reported annual sales of roughly 1.3 million vehicles in 2024 – marking its worst year since 2010, when its predecessor was still recovering from bankruptcy.
Sales results
GM reported 2024 sales of more than 2.7 million vehicles, up 4.3% from a year earlier. The automaker sold 2.9 million units in 2019.
"The driving force for our business is new vehicles with great design and performance across our portfolio, helping our dealers satisfy more customers. We're carrying significant momentum into 2025," Rory Harvey, GM president of global markets, said in a release.
GM said sales were driven by increases in all four of its U.S. brands as well as a roughly 50% rise in sales of electric vehicles to more than 114,400 units.
Despite the notable jump in EV sales, the vehicles only made up 4.2% of the automaker's overall sales. GM estimated it achieved a 12% EV market share in the U.S. during the fourth quarter.
It was a similar trend at Ford, which reported a notable increase in sales of its "electrified" vehicles, including EVs and hybrids.
Ford on Friday reported 2024 sales of 2.08 million vehicles, up from just under 2 million in 2023. In 2019, the automaker sold 2.42 million vehicles in the U.S. For the fourth quarter, Ford reported an 8.8% year-over-year increase in sales to 530,660 vehicles sold.
That automaker said full-year sales of its vehicles with traditional internal combustion engines increased 0.2% compared with 2023, while sales of electrified vehicles rose 38.3% year over year.
Electrified vehicles, including hybrids and EVs, represented 13.7% of Ford's total annual sales.
Here are other U.S. sales reported Friday compared with 2023 totals:
- Stellantis reported a 15% decline in U.S. sales to roughly 1.3 million vehicles sold. The biggest sales drop among the company's brands was a 29% decline for Dodge, followed by 19% declines for Ram Trucks and Alfa Romeo. Its popular Jeep brand saw sales decline by 9%.
- Toyota reported a 3.7% uptick in sales for 2024, despite a 7.1% decline in December. The company sold more than 2.3 million vehicles last year.
- Honda announced an 8.8% increase in sales last year to 1.4 million vehicles, including a 9.9% rise during the last month of the year.
- Hyundai brand's sales increased roughly 4% during 2024 to a record of more than 836,800 vehicles.
- Kia, a sibling company to Hyundai, also reported record U.S. sales of 796,488 vehicles in 2024, up 1.8% from its prior record set in 2023.