Eggo's latest new product really sucks.
The 70-year-old waffle brand has teamed up with vacuum maker Bissell to introduce a one-of-a-kind cleaning device: the EggoVac.
Put simply, the EggoVac is a Bissell SpinWave R5 cleaner with a breakfast-inspired makeover. The round robot has been designed to look like a toasted Eggo waffle covered in butter and syrup, with the brand's iconic yellow and red iconography lining its edges.
In a release announcing the franken-vacuum, Bissell director of brand and content Theresa Junkunc called the EggoVac "a testament to innovation meeting convenience."
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Joe Beauprez, senior director of marketing for frozen foods at Kellanova, said the product would help parents clean up the messes that can result from giving waffles to children.
While a SpinWave R5 traditionally retails for as much as $500, the EggoVac is on sale for just $150 at the EggoVac website. Unfortunately for would-be buyers, the product is already showing up as sold out.
The vacuum will officially be taken off the market on Dec. 31, and customers will have a chance to win one on Cyber Monday in November, according to Eggo.
U.S. & World
Eggo has been making waves with its product collaborations as of late. The frozen waffle brand turned heads in August with its "Brunch in a Jar" liqueur.
The 40 proof drink — a follow-up to last year's similarly boozy Eggo Nog — claimed to have "the delicious flavor of toasty Eggo waffles drizzled in syrup."
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